Let Us Design Your Ultimate Group Experience in Michigan

With Michigan DMC services by Premium Event Services, A Hosts Global Member, your guests will experience a state defined by freshwater beauty, innovation, Midwest warmth, and vibrant downtowns. Michigan is unlike any other destination — home to America’s Great Lakes, thriving arts and culinary scenes, charming resort towns, and cities buzzing with renewed energy and creativity.

Whether you’re planning a conference in Detroit, a cultural immersion in Ann Arbor, a craft-beer–infused program in Grand Rapids, a wine-country retreat in Traverse City, a timeless experience on Mackinac Island, or a storybook gathering in Frankenmuth, Premium Event Services designs programs that are elevated, seamless, and unmistakably Michigan.

Why Michigan?

Freshwater Wonder & Scenic Variety

With more coastline than any state except Alaska, Michigan offers awe-inspiring lake views, rolling vineyards, dense forests, and dynamic urban landscapes. Its blend of natural beauty and modern amenities gives planners incredible versatility.

Effortless Access Across the State

Detroit Metropolitan Airport serves as a major international hub, while additional regional airports in Grand Rapids and Traverse City make statewide programs easy to execute. Once on the ground, Michigan’s compact cities and scenic drives keep travel smooth and enjoyable.

A Culture of Creativity & Midwestern Warmth

Michigan communities are known for their hospitality, artistry, and innovation — from Motown’s musical legacy to Ann Arbor’s intellectual energy to Northern Michigan’s craft food and beverage culture.

Group Experiences Across Michigan

Detroit: Innovation, Art & Industrial Cool

Detroit is a comeback story — bold, creative, and full of soul. Its revitalized downtown and riverfront boast sleek hotels, contemporary event venues, and a culinary scene led by inventive chefs.

Groups can enjoy private museum access at the Detroit Institute of Arts, exclusive automotive-themed events, Motown-inspired entertainment, brewery and distillery tours, or receptions overlooking the Detroit River and Canadian skyline.

Perfect for: Conferences, cultural incentives, automotive-themed events, and urban-chic programs.

Ann Arbor: Academic Energy & Creative Spirit

Home to the University of Michigan, Ann Arbor blends intellectual prestige with an eclectic, art-forward culture. Walkable streets, indie shops, locally loved restaurants, and a thriving arts scene create an inspiring setting for groups.

Host meetings in modern campus venues, enjoy culinary tours through downtown, or incorporate outdoor activities along the Huron River. Ann Arbor delivers authenticity, creativity, and a lively community feel.

Perfect for: Educational gatherings, executive retreats, and innovation-focused events.

Grand Rapids: Craft Beer, Culture & Midwest Cool

Known as “Beer City USA,” Grand Rapids is as fun as it is welcoming. Its walkable downtown is filled with breweries, art installations, riverfront spaces, and modern hotels perfectly suited for corporate gatherings.

Groups can explore breweries with private tastings, plan interactive art experiences, or enjoy farm-to-table dining featuring local ingredients. Grand Rapids delivers charm, creativity, and a relaxed, friendly vibe.

Perfect for: Conferences, culinary incentives, and cultural programming.

Traverse City: Wine Country Elegance & Lakeside Serenity

Traverse City is Northern Michigan’s jewel — known for its wineries, sandy shorelines, and outdoor adventures. Lake Michigan’s blue waters, cherry orchards, and rolling vineyards create an atmosphere perfect for celebration and renewal.

Plan vineyard receptions, lake cruises, wellness activities, or sunset dinners overlooking the bay. Traverse City blends upscale leisure with laid-back comfort — an ideal incentive destination.

Perfect for: Incentive travel, wellness retreats, and executive experiences.

Mackinac Island: Timeless Beauty & Historic Grandeur

Mackinac Island is one of America’s most enchanting destinations — a car-free island where horse-drawn carriages, Victorian architecture, and sweeping lake views transport guests to another era.

Host events at legendary resorts, plan picnics on the bluffs, or enjoy private tours of the island’s historic sites. The island’s slow pace and storybook charm create immersive experiences your guests will never forget.

Perfect for: VIP rewards, heritage events, and intimate retreats.

Frankenmuth: Bavarian Charm & Heartfelt Hospitality

Known as “Michigan’s Little Bavaria,” Frankenmuth offers European-inspired architecture, warm community character, and iconic attractions. It’s a delightfully unique setting for themed events, culinary tours, and cultural celebrations.

Perfect for: Themed programs, leisure-focused events, and multi-day retreats.

Elevate Your Events with Michigan’s Leading DMC Experts